Jason Bennett is the new Director of Marketing for Lifeafar. He brings over 15 years of experience leading Fortune 500 brands, including senior executive positions at Gap Inc. where he was responsible for almost $1B in annual sales for the Banana Republic brand. During Jason’s Gap Inc. career he pioneered numerous successful and innovative global marketing campaigns, CRM initiatives, loyalty programs, print and digital strategies, product launches, and partnerships, and he consistently beat critical KPI benchmarks.
After leaving Gap Inc. Jason founded True Star Consulting, and he has spent the last three years leading brand strategy, creative development, customer experience, and media planning for brands across multiple industries including retail, food and beverage, entertainment, finance, health and wellness, real estate, transportation, and technology. While running his consultancy he has also lived around the world, and during his travels he immediately fell in love with the city of Medellín and the Colombian people. Jason is incredibly excited to combine his marketing expertise with his passion for international travel to help lead Lifeafar’s growth into an iconic global brand.
Jason holds a B.S. in Business Administration from the University of Oregon.
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